Nike x Macy's Collaboration
We edited social videos that highlighted the new introduction of Nike to Macy’s stores. Our deep brand knowledge allowed us to strike a balance between the aesthetics of Nike, Macy's, and Instagram, positioning our content as the primary imagery on Macy's.com landing page that averages 2M views per day..
Bluemercury Content
We also extend our video editing expertise to Macy's subsidiary brand, Bluemercury, capturing this rich extension of the brand and the essence it adds.
Macy's Thanksgiving Day Parade
We created an hour-long instructional video briefing for balloon handlers, ensuring a seamless experience during the Macy's Thanksgiving Day Parade, a cherished annual tradition.
Dynamic Style of Macy’s
Our video creations are marked by precision and creativity, with a focus on honoring Macy’s brand guidelines and their products.
Consulting and Strategy
Beyond video editing, we've had the privilege of consulting Macy's on social media strategy and best practices, as well as providing pre-production guidance for upcoming shoots.