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Nike x Macy's Collaboration

We edited social videos that highlighted the new introduction of Nike to Macy’s stores. Our deep brand knowledge allowed us to strike a balance between the aesthetics of Nike, Macy's, and Instagram, positioning our content as the primary imagery on Macy's.com landing page that averages 2M views per day.. 

Bluemercury Content

We also extend our video editing expertise to Macy's subsidiary brand, Bluemercury, capturing this rich extension of the brand and the essence it adds.

Macy's Thanksgiving Day Parade

We created an hour-long instructional video briefing for balloon handlers, ensuring a seamless experience during the Macy's Thanksgiving Day Parade, a cherished annual tradition.

Dynamic Style of Macy’s

Our video creations are marked by precision and creativity, with a focus on honoring Macy’s brand guidelines and their products. 

Consulting and Strategy

Beyond video editing, we've had the privilege of consulting Macy's on social media strategy and best practices, as well as providing pre-production guidance for upcoming shoots.

Macy's
Since 2021, we'd serve as one of Macy's go-to editing services and we consistently produce content for them tailored for Instagram, TikTok, Macys.com homepage, Facebook, In-Store Monitors, Outdoor Signage, Paid Social Advertisements, and internal Thanksgivings Day Parade & 4th of July content. We also have the privilege of editing content for Macy's vibrant collaborations they have with other iconic brands such as Nike, Bluemercury, and Colombian artist Maluma.

David Yurman

On In October 2019, Matt brought a modern approach to David Yurman, inspiring a new era of social media based luxury video content. His vision led to a groundbreaking collaboration, where innovation met tradition.

Content Creation

We produced over 20 captivating videos for David Yurman's Instagram feed and stories.

Social Media Success

In the span of two years (2019-2021), our partnership led to the creation of five of their top 10 most engaging posts.

TikTok Trailblazing

Recognizing the emerging influence of TikTok, we ignited discussions and steered the launch of their TikTok channel in 2019. We not only set up their account but also crafted their first five TikTok videos.

Stellar Growth

During our collaboration, David Yurman's Instagram following soared by 20%, and their engagement rate skyrocketed by an impressive 29.81%.

David Yurman
On In October 2019, Matt brought a modern approach to David Yurman, inspiring a new era of social media based luxury video content. His vision led to a groundbreaking collaboration, where innovation met tradition.