Innovative Campaigns
In addition to the flagship promotional video for the campaign, we also created Instagram stories that gave clues to which NYC stations would have branded metrocards in stock. Our editorial images on models added an additional creative element to a successful campaign.
TikTok Trailblazing
In mid 2019, we pitched and eventually launched DKNY's TikTok channel. We edited their debut video and produced four engaging campaigns, including their winter lifestyle showcase, their Spring '21 collection, their 2021 athleisure collection, and their 2021 Pride Month videos.
Audience Engagement
Our TikTok videos amassed 570,000 views, later shared on Instagram Reels, reaching a total of 614,000 views across six videos.